Romanian affiliate advertising business 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian innovation and also affiliate advertising options company, announced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to obtain the Profitshare affiliate networks in Romania and also Bulgaria coming from Transformation Advertising And Marketing. All at once, Dante International, the manager of eMAG, will end up being an investor in 2Performant.On September 6, 2Performant’s Board of Directors ended a preparatory agreement to obtain the Profitshare.ro and Profitshare.bg affiliate networks had through Transformation Marketing S.R.L. as well as Sale Marketing EOOD.

The contract summarizes the concepts of the transaction and also is certainly not lawfully binding, according to the provider push mentioned by Economedia.The operation entails the move of the Profitshare company lines coming from Conversion Marketing S.R.L. and Transformation Marketing EOOD (as vendors) to 2Performant (as the shopper). Dante International S.A.

(a large number investor of Sale Marketing S.R.L.) will certainly belong to your business transmission agreement as a backer.” As soon as the Profitshare transaction is actually finished, our experts will certainly expand our present ability and diversify our client collection in both Romania and Bulgaria. Our team still possess a handful of important actions to accomplish, however I am actually self-assured that the crews involved in the deal on each edges will definitely deal with to accomplish all of them properly. Our team are going to reveal our post-acquisition plans after wrapping up the purchase depending on to the ultimate arrangement,” pointed out Dorin Boerescu, CEO as well as Co-Founder of 2Performant System.The transaction cost is RON 4.3 million, as well as will definitely be paid for 55% in cash money and forty five% in 2Performant portions through a resources rise..” 2Performant is actually a younger and also dynamic business along with values that reverberate with our team.

Our experts anticipate that, after the purchase is completed, the Profitshare company integrated along with 2Performant will definitely supply greater value to its clients,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that several steps continue to be to accomplish and also settle the purchase, including the successful fulfillment of the as a result of diligence study through 2Performant.Profitshare was introduced in 2012 as well as currently has a collection of 250 affiliate courses (featuring the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Picture resource: the business).