.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in venture capital annually, have raised almost $360 thousand until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn is due to market concentration, improved governing tensions, as well as economic uncertainties.ADWEEK consulted with 5 VCs who remain to acquire adtech providers, despite these challenges, regarding what they are actually looking for and what they steer clear of. Perhaps unsurprisingly, these financiers are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific areas such as hooked up television.